There & Back

There & Back is a up and coming hotel company, that was looking for a designer on 99Designs. The only criteria I was given was that they were a hotel business, that wanted to be fully immersed in nature, prioritized their customers needs, and wanted a simple logo design. Everything else, was up to me. As a result, I not only built the brand’s logo and color scheme, but created mood boards, blueprint ideas, merchandise, welcome packages, and a brochure. Everything below are original designs, photographs, and the. blueprints were inspired by similar builds after much research.

What
Hotel Company

Year
2022

Merchandise

Part of the branding process included creating mockup merchandise for the customers coming to the hotel. I decided to work with leather, wood, and house hold accessories to make their stay feel personalized and at home. The brand icons were places and designed by hand, and photographed in an environment that would speak to the brand’s overall feel.

Brand Personality

Mockup Plans

After research and knowing what the brand should feel like, I went around to different hotels, apartments, cabins, and clubhouses, pasting together the elements that the brand would have. I then used Adobe Illustrator to create the outlines of what this would look like.

Promotional Video

A small addition to the branding project, was to create a short promotional video that would give the consumer even more information on what the brand is like. This short video was made on on an iPhone and is outlining the brands values. The video is meant to not only show the feel of the brand, but also encourage the energy around the hotel, which is to slow down, value time, feel at home and feel at peace.

Brochure

The brochure is something that would be given to the guests when they are checking in or just simply interested in learning more about the business. It has photos, layouts, information, contact and history inside. This would also provide them a nice thing to take home and share with friends.

To seal the brand image, I took the photos included of different places that inspired and embodied the same feel and energy.